The hearts and eyes behind We See Beauty describe the company as a “for-benefit marketplace of ideas, stories and products that support the cooperative movement.” This movement believes that through shared ownership, we can establish a more equitable and beautiful society for all. The benefit is for local economies and communities, starting right at the label’s home in New York.
On a mission to change the status quo, We See Beauty hopes to set a new standard for the over-saturated beauty industry. It makes its mark through artist collaborations and local empowerment rather than competing and working against its peers. Striving to be open, artful, collaborative, contemporary and visionary, We See Beauty is about taking the Beauty industry to a deeper, less superficial level.
Along with the We See Beauty brand comes the We See Beauty Foundation, a non-profit dedicated to the support of women-led, worker-owned cooperative. 1/3 of all online sales go towards the foundation in the hopes that in supporting the local, ideas can expand globally and inspire positive change.
Aside from the captivating product shots and inventive styling, one can expect to find a curated selection of products that transcend Beauty and cross into Design, Film, Print and Well-Being. In fact, their entire selection speaks to the things they cherish the most: quality, craftsmanship and good design. All products are socially and aesthetically-minded as well as cruelty-free, vegan and/or hypoallergenic. This includes the brand’s own personal label, MAKE who’s superior quality, high pigmentation and strength in special effect and skin care is already taking the market by storm.
We See Beauty may be philanthropically-minded but their aesthetic and product selection is strong, intriguing and unique. Keeping the balance between maintaining a sharp focus on their clients’ wants and needs while never giving up on their community approach may not always be easy but it’s certainly something to feel good about!