The epitome of simplicity is portrayed in Rad Hourani’s collections, the presentation of an exclusive concept – unisex couture and ready to wear pieces. Since launching the label in Paris-2007- and his first show at Paris Haute Couture Week in July 2012, Rad Hourani is and remains the only designer to have ever shown a unisex couture collection. The Montreal raised designer adduces his unparalleled success to his pure need to create and to be without boundaries.
Monochromatic tones and an undeniable structure are the foundation of the collections and though this may seem to be a subdued approach, the pieces make quite the statement. Each garment walking down the runway seems to hold a life of its own as Rad Hourani instructs the models to “Walk straight. Walk the beat. Walk slow. Do not cross legs. Do not swing arms. Do not pose. Do not stop. Be pure. Be unisex. Be couture”, a message that is so true to his vision. The collections are brought to life for the contemporary “anti-conformist” individual and as such, transgress the boundaries the fashion clock imposes on its tastemakers and making the collection timeless.
RAD HOURANI Fall / Winter 2013 – Unisex Couture Collection
Story by Margaux Cousineau, KA MAGAZINE