South Beach was (can you believe it), once just another beach in Miami, and not yet the play-ground of taste-makers and party people. This combination now makes for a energetic cocktail of hot spots and equally hot properties. W Miami is clearly in its element here as upon entering this South Beach mainstay, one immediately feels transported into the cool bubble as you float over to the concierge for the (inside) scoop of all things South Beach, you get an inkling as to how it must feel to be in the know. If celeb-spotting is your thing, then you will not be disappointed here, and as we are all in the same W bubble – mingle away.
Living the dream is definitely the thing to do, and The Residences at W South Beach is the place to lay your head while dreaming. The Residence is modern, elegant and shall we say, very W. But even taste makers have to eat, and with the famed Mr. Chow restaurant as well as chef Andrew Carmellini’s take on the American dining experience, The Dutch, you are sure to be delighted. The Living Room bar, brings it all together in an experience that is akin to being a fashion jet setter, sipping on mojitos. Now if all this Jet setting and party-peopling isn’t your cup of tea, don’t hate; participate! Take the elevator, (yes the elevator) to the rooftop tennis and basketball courts. It just doesn’t get cooler than thisºoh wait, it does! We are taking W, and we are taking Miami! This is like fish and water here folks–take a walk into your room and look out the windows, yeah you guessed it; an ocean and it’s all yours to view.