NOBU MATSUHISA –– “My way is to adapt and be creative”
NOBU-Melbourne For the longest time, I was sure that Kleenex was the name of the tissue. In this sense, the recognition and consistency of certain brands have made them even more realized than the original items themselves. What comes to mind when I say for example, “APPLE”? If you are like most people on this planet, it probably was not the fruit. What comes to mind when I say the word “NOBU”…? NOBU-Dubai KA — Change, such a small word, but it can create so much fear. It seems the ones who embrace this word are the ones that create the most in our world —but everyone has their own way of dealing with change. What is your way? NM — My way is to adapt and be creative. Japanese food is very traditional and in order to make the people enjoy more food, I have to create a way. For example, some American people are afraid of raw fish, and thus I created dishes such as the New Style Sashimi which is slightly cooked so that they may enjoy. Also, we use sauces as a dressing to make it easier and comfortable for them to try. I use interesting products and combine them with Japanese cooking techniques to create the Nob u Style of Cooking. KA — Nobu, the name brings a certain energy of respect, even to someone who has...