To Odacité’s CEO and founder Valérie Grandury, freshness = efficiency; you simply cannot have one without the other. Her refusal to cut corners when it comes to health and beauty has resulted in a line of relentlessly fresh, age-defying and ultra-performing products.

In 2004,Valérie was diagnosed with breast cancer. She then made a pledge to completely reinvent her life starting by connecting with nature and, perhaps most importantly, detoxifying her life. Soon after, she became a Health and Wellness Coach and was shocked by her discovery that many of the personal care products women just like her used on a daily basis, actually contained a vast amount of potentially dangerous chemicals. Valérie also noticed that the shelf life of these products also seemed far too long. Wondering how any product could still carry any active ingredients after spending years in a jar, Valérie set out to develop her own natural skincare line. “It all lies in the freshness of the raw ingredients” became her motto and Odacité was born.

Made fresh to order, each ingredient is carefully selected by Valérie herself for maximum antioxidant activity, effectiveness, freshness and potency. Pure, organic and cruelty-free, the bio-active nutrients found in Odacité keep the skin alive, healthy and young. Knowing that even the best ingredients degrade over time, Odacité’s trademarked ‘Freshiency Date’ ensures that every product maintains 100% of its beneficial activity by indicating exactly how long the product can maintain its optimal effectiveness for maximum impact. It is through this that Odacité is able to forgo nasty preservatives, harmful fillers and ultimately produce instant (and jaw-dropping) results.

Not wanting to sacrifice health for beauty, Odacité offers a huge range of products for a vast array of needs to a large population (30 countries!). Shipping straight from their California lab to the homes of their customers, it is refreshing to see a company have the audacity (hence the name) to put their client first when everyone else seems to be so concerned with “the bottom line”.

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See more at Odacite.com

Story by Dayana Cadet | KA MAGAZINE